Ciara Nic Liam, Head of Gaming at William Hill: “Choosing IWG to deliver a high volume of games was a no brainer for us, with their quality content renowned in the industry. The ease of integrating the Progressive Play RGS has made the whole process simple, and we look forward to a long-standing relationship with IWG.”

William Hill now expects to offer a much improved instant win portfolio with over 100 games to choose from after signiging a deal with the supplier of online, instant win games IWG. Following the integration of IWG’s Progressive Play RGS via OpenBet, William Hill now expects to offer a much improved instant win portfolio with over 100 games to choose from.

Customers will now be able to enjoy popular IWG games including Cash Buster and Slingo, apart from continuing benefiting from the content already live with 888, Foxy Bingo and Mecca Bingo.

The deal marks another significant commercial agreement for the award-winning supplier, signals Rhydian Fisher, CEO at IWG. “Partnering with one of the industry’s most recognised names is a major deal for us and we’re thrilled William Hill has entrusted us to expand their online instant win offering. Through our Progressive Play RGS network, Hill will now be able to offer a comprehensive portfolio, and we’re sure their players will enjoy the vast array of games on offer,” Rhydian says.

Ciara Nic Liam, Head of Gaming at William Hill, added: “The demand for instant win games has grown exponentially in recent times and we’ve been looking to boost our offering in this space.

“Choosing IWG to deliver a high volume of games was a no brainer for us, with their quality content renowned in the industry. The ease of integrating the Progressive Play RGS has made the whole process simple, and we look forward to a long-standing relationship with IWG.”

IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 high quality instant win games. It won Online Lottery Supplier of the Year at the 2017 EGR B2B Awards.

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