Online bingo site Wink Bingo has launched ‘You’ve Earned it’, a unique reward program designed to create a more rewarding bingo experience for its players.
Wink Bingo is part of the 888 Holdings stable of bingo brands, alongside 888 Bingo, 888 Ladies, Spindipity, Bingo Fabulous, Tasty Bingo, Posh Bingo, Red Bus Bingo, Bingo Street.
The new slogan ‘You’ve Earned it’ is supported through several new promotions, including a welcome bonus extending to 1,000 Wink Rewards redeemable in the Wink’s Shop.
Wink Rewards is a brand-new currency that can be earned by playing bingo, completing Wink’s Daily Challenges and taking part in on-site promotions.
Players can even “turn their playtime into shopping”, by converting these rewards points into vouchers to use at UK retailers such as Curry’s, PC World and Debenhams.
Guy Cohen, SVP of B2C at 888 Holdings, told TotallyGaming.com: “Wink Bingo is delighted to launch our new ‘You’ve Earned It’ offering this week – in a saturated bingo market, operators have to step up and offer something more than just an excellent bingo experience.
“Thousands of new and existing players continue to choose Wink Bingo on a daily basis and this is about rewarding them for continuing to choose us and for their loyalty over the years.
“The new Wink Rewards system is totally unique in that it enables players to turn their playtime into shopping – either buying bonuses and free spins in the new Wink Shop or vouchers at some of the UK’s top retailers. We are very excited about this change and believe Wink players have truly earned it.”
Totally Gaming says: “You’ve Earned it” is part of a complete re-branding for Wink Bingo. This includes a new pop art style to reflect a fresh approach to promotions, a new bingo room giving away more than 1,000,000 Wink Rewards each month, and a renovated ‘My Wink’ section featuring a private mailbox, a summary of earned bonuses, and live challenges that the player has opted into.