Ladbrokes Coral-owned has secured a new sponsorship deal with British commercial television broadcaster Channel 4.

The sponsorship agreement will see the UK-facing online bingo brand appear on daytime TV every weekday between 2pm and 6pm on Channel 4 for the rest of 2018.The Afternoons on 4 time slot features popular TV shows such as Countdown, Fifteen to One, the £100k drop and Star Boot Sale.

“By sponsoring Afternoons on 4, we are able to put in front of both new and existing customers and create a significant level of awareness of the brand,” said PR and brand partnership manager Karina Adrian.

The deal with Channel 4 expands GalaBingo’s TV sponsorship portfolio, which also includes sponsorship of ITV’s The Chase. also serves as the exclusive gaming partner of popular ITV shows Coronation Street and Emmerdale through a partnership dating back to 2014.


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