SoftSwiss set a new course spearheaded by the motto “Transforming gambling into gaming”. As a result, the company has welcomed a number of positive changes and developments over the past few months, namely the re-branding of the SoftSwiss Games trade name into BGAMING.

SoftSwiss has made it public that their Game Dev team recently experienced an influx of professionals with years of hands-on experience in the vertical. “We are lucky to welcome one of the really best talents in the industry. This makes our game studio truly international and we will invest heavily into it. The new members have been hard at work polishing the game portfolio to bring it on par with the most modern game content available today,” commented SoftSwiss CEO Ivan Montik.

The re-branding will breathe new life into the array of games previously offered under the SoftSwiss logo, which were the first to accept bets in Bitcoin and make use of the unique Provably Fair feature. The modernized game library will instantly become available to a network of over 70 online casinos operated by the SoftSwiss proprietary software platform or sourcing game content via the company’s unified API.

In the meantime, the assembled all-star game team is set to debut 3 new titles under the BGAMING banner at ICE Totally Gaming next week. In other news, SoftSwiss has its sights on becoming one of the few flexible providers to account for the new order of things on the German market. This February BGAMING games are also to be featured on a popular (.de) social casino, available for play with in-game credits.

“The recent legislative moves in Germany have in fact benefitted us,” Montik continued. “Several prominent casino websites and game studios had to find workarounds to stay afloat. We decided this is a ‘window of opportunity’ for us to massively boost our game team.”

Not straying far from the topic of Germany, the new Lady Hammer Casino, backed by leading German female boxing star, Christina Hammer, and the might of the World Boxing Council is also gearing to make the headlines.

Christina Hammer herself will appear at the London Affiliate Conference, the follow up event to ICE Totally Gaming, to promote the new project running on the SoftSwiss casino management platform. A share of proceeds from this online casino will go towards charitable causes, which marks a novel approach in iGaming.

SoftSwiss will exhibit their product portfolio at ICE 2018, stand S1-204.